As the mighty dragon creeps in, bringing with it fortune, strength and health, it’s only logical that you greet the glorious beast with no less glorious fashions. Here we’ve collected an array of beautiful Lunar New Year launches to ensure you and your loved once start the year of the dragon right.
Titled “The First Sunrise with You”, Bottega Veneta’s Lunar New Year campaign captures the tenderness of greeting dawn with your loved ones. Despite the melancholic feeling of the campaign images, the year of the dragon collection itself is hardly sombre. The maison’s signature intrecciato leather bags (in creative director Matthieu Blazy’s beloved shades of emerald-green and yellow) adopt playful dragon patterns. The range also includes adorable reptilian jewellery, sneakers and charms.
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A film titled The Dragon Roams Far and Wide, But It Never Leaves Our Minds, produced by Rimowa, honours the dragon as a totem of Chinese culture. As the Chinese landscapes stretched out before a family in the video, the campaign captured the tender moments of a family reunion, with their trusted RIMOWA companions by their side. From the sleek Aluminium Personal Cross-Body Bag to the latest Sea Blue Essential collection, and even the eco-friendly Signature line crafted from durable nylon – all adorned with the Maison’s beloved Original and Classic suitcases.
Those who want to dress like modern versions of French corsairs straight out of the pages of Rafael Sabatini’s adventure novels might satisfy their longing heart at Berluti. For its Lunar New Year capsule, the Italian brand interprets the mighty dragon – cheekily shaped into a letter B – through its signature renowned calligraphy. This colourful character crowns everything from leather briefcases to backpacks (updated with the signature time-honoured patina) and, of course, hoodies, sweaters and T-shirts.
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To celebrate the Lunar New Year, Swarovski immortalises two enduring symbols that appear throughout Chinese mythology – dragon and phoenix – through beautiful crystals and zirconia. The capsule collection includes a variety of pendants, bracelets and earrings created using the proprietary Pointage and Dancing stone techniques. The brand’s unyielding mascot – the swan – also received an upgrade with hypnotising red stones.
Prada’s highly artistic Lunar New Year campaign is set in the historic Prada Zhai residence, starring acclaimed talents of the Chinese cultural scene, like producer Linfeng and photographer Leslie Zhang. The range includes an exclusive selection of ready-to-wear items, the beloved Prada Galleria handbags in patent leather, the maison’s signature Saffiano leather accessories and even limited-edition porcelain cups, mugs and plates.
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One of those nepo babies we can’t help but love – actor Ever Anderson (child of one Milla Jovovic) – stars in Miu Miu’s Upcycled Lunar New Year campaign. Although this collection focuses on denim, which is presented with stunning sequin embroidery, and leather Patch bags, it also includes some of our absolute favourite classics reimagined, like Arcadie and Wander bags in – you guessed it – red.
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Streetwear and music sensation Nigo’s vision for Kenzo’s Lunar New Year capsule stands out with verve and attitude. The concise yet impactful collection consists of everyday staples emblazoned with dragon embroidery. Denim, of course, as the artistic director’s Rosetta Stone holds court, together with various sweatshirts, hoodies and track pants executed in a palette of reds, pinks, whites and greens.